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Michal Novák

E-mail:
LinkedIn: http://www.linkedin.com/in/novakmichal

Researcher and Lecturer in the Department of Exact Methods at the Facuty of Management (in Jindřichův Hradec), University of Economics, Prague.

Education

Faculty of Management, University of Economics, Prague

Major: Management
Specialization: Management of Information

Skills

Interests

Marketing Communications, Media Targeting, Advertising, Machine Learning, Data Mining, Knowledge Mining, Sentiment Analysis, Social Network Analysis, SEO/SEM.

Experience

Faculty of Management in Jindřichův Hradec 2010-2014

  • The Chair of the Academic Senate
  • PhD student in the Department of Exact Methods
  • Researcher - Funded Research (IG632033) - Výzkum mediálního trhu České republiky [Czech Media Market Research]
  • Researcher - Funded Research (IG632023) - Marketingová komunikace mezinárodních vysokých škol v online prostředí
  • Researcher - Funded Research (IG632051) - Education as an Universal Value Across Cultures
  • Researcher - Funded Research (IG632011) - Methods of Automatic Context Extraction from Unstructured Text Based on the Fundamental Statistical and Linguistic Models
  • Researcher - Project of Innovation of the Study Programme (CZ.1.07/2.2.00/07.0264)
  • Lecturer - University of Economics in Prague, Faculty of Management - Course: Marketing Communications
  • Lecturer - University of Economics in Prague, Faculty of Management - Course: Consumer Behavior
  • Lecturer - University of Economics in Prague, Faculty of Management - Course: Marketing

University of Economics in Prague 2009-2010

  • Academic Senator
  • Member of the Tertiary Education Reform Commission
  • Member of the Mandate Commission

Faculty of Management in Jindřichův Hradec 2007-2009

  • Student Assistant in Department of Management of Information
  • Worked on several projects
  • Research project participant - GAČR 402/09/0515 – Analysis and Modelling of Financial Potential of Czech (and Slovak) Households

Opinion Window Research International 2003-2008

  • Market Researcher

Tele2 2005

  • Sales Representative via CzechTel
Publications

    Monographs (contribution)

  • KINCL, Tomáš, NOVÁK, Michal, ŠTRACH, Pavel, CHARVÁT, Michal. Automated Attention Analysis Across Brands and Cultures in Online Beer Marketing. In: IAENG Transactions on Engineering Technologies. Berlin : Springer, 2014, p. 469–481. 718 p. Lecture Notes in Electrical Engineering 247. ISBN 978-94-007-6817-8. ISSN 1876-1100.

    Articles in journals with impact factor

  • KINCL, Tomáš, NOVÁK, Michal, ŠTRACH, Pavel. A Cross-Cultural Study of Online Marketing in International Higher Education – a Keyword Analysis. The New Educational Review, 2013, no. 2, p. 49–65. ISSN 1732-6729.

    Articles in peer-reviewed journals

  • NOVÁK, Michal. Analýza sociálních sítí v marketingové komunikaci [Analysis of social networks in marketing communication]. Marketing & komunikace, 2013, no. 1, p. 12. Text in Czech. ISSN 1211-5622.
  • BARTOŠOVÁ, Jitka, NOVÁK, Michal. Income and Expenditure of Czech Households. Aplimat, 2010, vol. 3, no. 3, p. 181–189. ISSN 1337-6365.
  • NOVÁK, Michal. Preference ve spotřebě potravin bohatých na bílkoviny [Preference in the Consumption of Protein Rich Foods]. Acta Oeconomica Pragensia, 2007, vol. 15, no. 6, p. 187–203. Text in Czech. ISSN 0572-3043.

    Contributions to international conference proceedings

  • NOVÁK, Michal, KINCL, Tomáš. Television Commercials on Czech Market: Audience Targeting or Undifferentiated Approach? In: Vision 2020: Innovation, Development Sustainability, and Economic Growth. Wien, 27.06.2013 – 28.06.2013. USA : International Business Information Management Association (I, 2013, p. 1–9. Text in Czech. ISBN 978-0-9860419-0-7.
  • KINCL, Tomáš, NOVÁK, Michal, PŘIBIL, Jiří. Getting Inside the Minds of the Customers: Automated Sentiment Analysis. In: Proceedings of the The 9th European Conference on Management Leadership and Governance. Klagenfurt, 14.11.2013 – 15.11.2013. Klagenfurt : ACPI, 2013, p. 122–129. ISBN 978-1-909507-88-3.
  • KINCL, Tomáš, NOVÁK, Michal, CHARVÁT, Michal. Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development? In: Communications in Computer and Information Science. Las Vegas, 22.07.2013 – 27.07.2013. Berlin : Springer, 2013, p. 46–50. ISBN 978-3-642-39472-0.
  • HIRŠOVÁ, Miloslava, ZELENÁ, Veronika, VÁCHOVÁ, Lucie, NOVÁK, Michal. Effective Leadership – Can Soft Skills Contribute to the Effectiveness of an Organization? In: Proceedings of 9th European Conference on Management Leadership and Governance. Klagenfurt, 14.11.2013 – 15.11.2013. Reading : Academic Publishing International Limited, 2013, p. 100–104. ISBN 978-1-909507-86-9.
  • KINCL, Tomáš, NOVÁK, Michal. Automated Attention Analysis: a Valuable Tool for Online Marketers? In: Proceedings of the World Congress on Engineering and Computer Science 2012. Berkeley, 24.10.2012 – 26.10.2012. USA : Newswood Limited, International Association of Engineers, 2012, p. 386–391. 1. ISBN 978-988-19251-6-9.
  • SVOBODA, Petr, VORÁČEK, Jan, NOVÁK, Michal. Online Marketing in Higher Education. In: ECKM 2012 Proceedings of the 13th European Conference on Knowledge Management, Cartagena. Cartagena, 06.09.2012 – 07.09.2012. Cartagena : Academic Publishing International, 2012, p. 1145–1152. ISBN 978-1-908272-64-5.
  • PŘIBIL, Jiří, KINCL, Tomáš, BÍNA, Vladislav, NOVÁK, Michal. Language Independent System for Document Context Extraction. In: Proceedings of the World Congress on Engineering and Computer Science 2011. San Francisco, 19.10.2011 – 21.10.2011. San Francisco : International Association of Engineers, 2011, p. 51–55. ISBN 978-988-18210-9-6.
  • KINCL, Tomáš, NOVÁK, Michal, ŠTRACH, Pavel. International Higher Education Online Marketing: A Cross-Cultural Study Of GLOBE Clusters. In: Proceedings of the 17th International Business Information Management Association Conference. Milan, 14.11.2011 – 15.11.2011. Milan : International Business Information Management Association, 2011, p. 1335–1343. ISBN 978-0-9821489-6-9.
  • BARTOŠOVÁ, Jitka, NOVÁK, Michal. Income and Expenditure of Czech Households. In: 9th International Conference APLIMAT 2010. Bratislava, 02.02.2010 – 05.02.2010. Bratislava : Slovak University of Technology in Bratislava, 2010, p. 839–849. ISBN 978-80-89313-31-0.
  • BARTOŠOVÁ, Jitka, NOVÁK, Michal. Analýza ekonomického chování sektoru domácností v České republice z hlediska zadluženosti [Analysis of Economic Behavior of the Household Sector in the Czech Republic in Terms of Indebtedness.]. In: Sborník příspěvků MSED 2009. Praha, 17.09.2009 – 18.09.2009. Praha : VŠE, 2009, p. 1–6. Text in Czech. ISBN 978-80-86175-66-9.
  • BARTOŠOVÁ, Jitka, NOVÁK, Michal. Analysis of the Economic Behaviour of Households in the Czech Republic in Terms of Indebtedness. In: ICABR 2009. Valletta, 21.09.2009 – 25.09.2009. Brno : Mendel University in Brno, 2009, p. 106–114. ISBN 978-80-7375-325-2.

    Abstract published in conference proceedings

  • NOVÁK, Michal. Analýza příjmů a výdajů českých domácností v kontextu zadlužování [Analysis of Income and Expenditure of Czech Households in Context of Indebting]. In: Finanční potenciál domácností 2009. Jindřichův Hradec, 11.12.2009. Praha : Oeconomica, 2009, p. 13. Text in Czech. ISBN 978-80-245-1624-0.
Hobbies
Badminton, Volleyball, HAM Radio (OK1TRJ), New Technologies
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